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InsightSep 1, 2024·7 min read

Ads OS Bid Automation

Designing automated bidding strategies that adapt to market signals in real time.

By Marsala Research·
#Ads#Automation#Analytics

Media mix modeling, feed enrichment, and experimentation loops baked into Marsala’s Ads OS deployments.

Signal Architecture

We map how first-party data, market trends, and creative signals blend into hierarchical bidding strategies.

Feedback Loops

Daily stand-up dashboards, anomaly alerts, and automated creative refreshes keep spend efficient.


Want Ads OS tuned to your CAC/LTV guardrails? We’ll model and automate with your team.

Marsala OS

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