Architecture, governance, and change management steps to embed experimentation in every squad.
Key Metrics
- 4× test velocity
- +12% win rate
- Shared experiment backlog
Unified Experiment Lifecycle
From hypothesis intake to post-test analysis, learn how the client kept experiments transparent and reproducible.
Toolchain
Optimizely, custom analytics pipelines, and squad dashboards synced via Marsala’s automation choreography.
Let’s design an experimentation operating model that scales past a single growth team.