MarsalaMarsala

Case Studies

Accelerated results

Real cases distilled into decisions, metrics, and timelines.

Fintech Launch SystemFintech Launch System

Industry · Industria: Fintech · Fintech

Objective · Objetivo: Accelerated GTM with compliance and reliable data. / GTM rápido con cumplimiento y data confiable.

Key decisions · Decisiones clave

  • Headless architecture with reusable UI components and a lightweight CMS.Arquitectura headless con componentes UI reutilizables y CMS ligero.
  • Lead orchestration and KYC flows consolidated into a single dashboard.Orquestación de leads y KYC en un solo dashboard.
  • Shared data layer for marketing and product analytics.Data layer común para marketing y producto.

Results · Resultados

  • Time to market: 10× faster than baselineTime to market: 10× más rápido vs baseline
  • Lead → SQL: +38% conversionLead → SQL: +38% tasa lead→SQL
  • Core Web Vitals: Green scores across LCP, CLS, and INPCore Web Vitals: Green en LCP/CLS/INP
6 weeks · semanasWeb OS · CRM OS · Data OS · Integrations OS

Retail AutomationRetail Automation

Industry · Industria: Retail & e-commerce · Retail & e-commerce

Objective · Objetivo: Improve ad-spend efficiency and average order value. / Eficiencia de ad-spend y mayor AOV.

Key decisions · Decisiones clave

  • Dynamic creatives generated per product feed.Creatividades dinámicas por feed.
  • Weekly experimentation cadence with bandit testing.Experimentación semanal con bandit testing.
  • Synced audiences based on lifetime value tiers.Audiencias sincronizadas por LTV.

Results · Resultados

  • Ad efficiency: +47% efficiencyEficiencia ads: +47% eficiencia
  • Average order value: +19% AOVAOV: +19% AOV
  • ROAS: >3.0 sustainedROAS: ROAS estable > 3.0
8 weeks · semanasCommerce OS · Ads OS · Data OS · Content OS

AI CRM MigrationAI CRM Migration

Industry · Industria: B2B SaaS · B2B SaaS

Objective · Objetivo: Migrate CRM and increase engagement. / Migrar CRM y aumentar engagement.

Key decisions · Decisiones clave

  • ETL with validation rules and ID reconciliation.ETL con validaciones y reconciliación de IDs.
  • Segmentation powered by lightweight ML scoring.Segmentación con scoring ML ligero.
  • AI-assisted playbooks for nurture sequences.Playbooks con IA para nurtures.

Results · Resultados

  • Engagement: 3× more engagement in key journeysEngagement: x3 en journeys clave
  • Time to first response: -35% TTRTiempo de respuesta: -35% TTR
  • Pipeline visibility: Unified dashboard from MQL to closed wonVisibilidad pipeline: Dashboard unificado de MQL→Closed Won
5 weeks · semanasCRM OS · AI OS · Data OS · Integrations OS