Complete breakdown of architecture decisions, compliance workflows, and operational metrics over a six-week rollout.
Key Metrics
- 10× faster GTM
- +38% lead conversion
- Green Core Web Vitals
“Marsala helped us stand up a compliant go-to-market stack in weeks, not quarters.”
— VP Growth · Regulated Fintech Startup
Context & Objectives
A US-based fintech startup needed to launch a full marketing and onboarding experience under strict compliance constraints. The growth team wanted velocity, while the risk team required clear data contracts and audit trails.
- Single source of truth for marketing, onboarding, and KYC.
- Launch window: 6 weeks with phased feature flags.
- SOC2-ready data handling and vendor approvals.
Architecture Decisions
We implemented a headless architecture on Next.js + Vercel with a component library wired to Contentlayer for editorial velocity. Compliance-sensitive data flowed through Supabase with row-level security and Stripe for payments.
- Modular UI kit with tokenized theming for rapid iteration.
- Automated KYC pipeline (Persona + internal scoring) surfaced inside a unified RevOps dashboard.
- Segment warehouse exports synchronized marketing and product telemetry while respecting data minimization policies.
Performance & Results
Shipping in weekly increments gave the leadership team confidence to expand scope. Core Web Vitals were kept green by enforcing performance budgets in CI and using edge caching for all public endpoints.
- Lead → SQL conversion lifted by 38% after CRM automations went live.
- Compliance reviews shortened from weeks to days thanks to automated evidence packets.
- Time-to-market improved 10× compared with the company’s original forecast.
Looking to launch in a regulated market? Let’s architect your modular fintech stack together.