Dynamic creative generation, weekly experimentation cadence, and lifetime-value segmentation delivered measurable growth.
Key Metrics
- +47% ad efficiency
- +19% AOV
- ROAS > 3.0
The Challenge
A global retail brand was running siloed paid campaigns across multiple geos. Creative testing cadence was ad-hoc and audiences were not aligned with the brand’s lifetime value insights.
Solution Blueprint
Marsala OS connected Shopify (headless), GA4, and Meta/Google ads to a central experimentation engine orchestrated by n8n.
- Automated feed-based creative variations with guard-railed brand components.
- Bandit testing schedule wired to a shared experimentation calendar.
- Audiences segmented by predicted LTV tiers and synced daily to paid channels.
Business Impact
Within two months, the growth team saw uplift across efficiency and revenue metrics, while the creative studio spent less time on repetitive asset work.
- +47% improvement in cost-per-purchase efficiency.
- +19% increase in average order value through tailored messaging.
- Sustained ROAS above 3.0 even during seasonal peaks.
Want creative automation without sacrificing brand control? Let’s design your Retail OS.