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InsightJun 1, 2025·6 min read

Performance Budgets for the Modern Web

A handbook for keeping Core Web Vitals green across complex marketing and product surfaces.

By Marsala Research·
#Performance#Next.js#DevOps

Monitoring strategies, optimization techniques, and automated enforcement in CI/CD pipelines.

Setting the Budget

We show how to define budgets mapped to business KPIs—balancing brand experience with load time thresholds.

Tooling Stack

Integrate Lighthouse CI, WebPageTest, and custom synthetic checks to keep teams accountable.

  • Automated pull-request gates flag regressions.
  • Performance snapshots for every release via GitHub Actions.
  • Alerts routed to Slack with actionable guidance.

Governance & Culture

Performance budgets succeed when they become shared language for designers, engineers, and marketers.


Talk to us about setting up performance budgets that stick long after launch.

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